Ways of Working
Most marketing organizations and processes have organically evolved through the addition of more and more services and deliverables. The result is a marketing organization and process that is slow, cumbersome and redundant. We will ensure we rewire your marketing structure and process to deliver better integration, alignment and productivity.
Agency Ecosystems & Pitches
Do you have the "right" agencies? Are you moving services in house? Are you contemplating a pitch? We will help you with the decision making process, the pitch briefing (RFI/RFP) and pitch process.
Agency Contracts and Marketing Procurement.
Are your agency contracts and remuneration aligned with critical issues like transparency and pay-for-performance? Do they reflect what matters to your business strategies? How do you develop a pay-for-performance model to govern agency remuneration? Let us help.
Marketing Capability Workshops and Speaking Engagements
I speak frequently on the issues of marketing transformation. I provide insights illustrated by real world case histories that help marketers understand how to improve their marketing "how's". Workshops are a half day to 2 days and highly interactive. Speaking engagements can be of any length, and can be delivered as a key note, as a panelist or as panel leader.
Services
"Our Services - Drive Integrated Marketing Excellence from Strategy to Process to Implementation."