Services
"Our Services - Drive Integrated Marketing Excellence from Strategy to Process to Implementation."
Ways of Working
Most marketing organizations and processes have organically evolved through the addition of more and more services and deliverables. The result is a marketing organization and process that is slow, cumbersome and redundant. We will ensure we rewire your marketing structure and process to deliver better integration, alignment and productivity.
Agency Ecosystems & Pitches
Do you have the "right" agencies? Are you moving services in house? Are you contemplating a pitch? We will help you with the decision making process, the pitch briefing (RFI/RFP) and pitch process.
Agency Contracts and Marketing Procurement.
Are your agency contracts and remuneration aligned with critical issues like transparency and pay-for-performance? Do they reflect what matters to your business strategies? How do you develop a pay-for-performance model to govern agency remuneration? Let us help.
Marketing Capability Workshops and Speaking Engagements
I speak frequently on the issues of marketing transformation. I provide insights illustrated by real world case histories that help marketers understand how to improve their marketing "how's". Workshops are a half day to 2 days and highly interactive. Speaking engagements can be of any length, and can be delivered as a key note, as a panelist or as panel leader.