A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media departme...

Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often your own worst enemy, standing in...

I was once a marketer with a large advertising budget. I worked with the who’s who of agencies, and negotiated contracts with them, typic...

Not too long ago, MediaPost Agency Daily’s Larissa Faw shared insights from a study by the In-House Agency Forum, a professional associat...

You're probably familiar with Interbrand’s Best Global Brands study. For decades, it has been held up as one of the proof points that bra...

My daily “grind” is helping complex marketing organizations with change. This could be change in the way they work, who they work with, h...

Have you ever reviewed a start-up pitch to a VC or angel investor? I have been lucky enough to have seen a few, which I think reveal some...

The ANA released a report this week on “in-housing” agency functions. The report is based on feedback from 412 marketers who all work cli...

It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) fro...