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Where to find my latest content

Oct 181 min read

Where to find my latest content

Reporting for AdForum Jury Duty

Feb 51 min read

Reporting for AdForum Jury Duty

Digital Advertising Is Still BADvertising

Dec 13, 20233 min read

Digital Advertising Is Still BADvertising

Marketing Magic Is Created By Excelling At The Boring Stuff

Sep 7, 20233 min read

Marketing Magic Is Created By Excelling At The Boring Stuff

Jul 26, 20233 min read

How Healthy Is Your Brand?

ANA updates their media agency contract template

Jul 2, 20233 min read

ANA updates their media agency contract template

How to be better at briefings

Jul 2, 20233 min read

How to be better at briefings

Yes, you need to audit your media investment, and you need to upgrade how

Jul 2, 20233 min read

Yes, you need to audit your media investment, and you need to upgrade how

The CEO is the new CMO

Jul 2, 20233 min read

The CEO is the new CMO

Jul 2, 20233 min read

To brand or not to brand, that is the question

New Agency Compensation Model Explores Value Over Cost

May 14, 20212 min read

New Agency Compensation Model Explores Value Over Cost

Working Vs. Non-Working Budgets: An Outdated Metric

Aug 25, 20202 min read

Working Vs. Non-Working Budgets: An Outdated Metric

Why Advertisers Should Care About Agency Scope

Jul 25, 20203 min read

Why Advertisers Should Care About Agency Scope

Think Twice Before Extending Agencies' Payment Terms

Mar 22, 20202 min read

Think Twice Before Extending Agencies' Payment Terms

In-House Agencies: Maybe The Grass Isn't Greener

Feb 21, 20203 min read

In-House Agencies: Maybe The Grass Isn't Greener

The Best Global Brands 2019 Got There By... Advertising

Dec 26, 20192 min read

The Best Global Brands 2019 Got There By... Advertising

Why Marketing Change Management Fails

Nov 21, 20192 min read

Why Marketing Change Management Fails

Lessons Learned From Start-Up Pitches

Nov 21, 20192 min read

Lessons Learned From Start-Up Pitches

Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy

Nov 21, 20192 min read

Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy

Toward A Better Agency Review Process

Nov 19, 20193 min read

Toward A Better Agency Review Process

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