New Agency Compensation Model Explores Value Over Cost
In a recent The Drum post, Julia Hammond, president of MDC Global, together with MDC Global Senior Director Kelly Phillips, outline the...
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Working Vs. Non-Working Budgets: An Outdated Metric
A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media...
Why Advertisers Should Care About Agency Scope
Are you an advertiser? Do you have an agency or agencies? Then I am going to venture that you are often your own worst enemy, standing in...
Think Twice Before Extending Agencies' Payment Terms
I was once a marketer with a large advertising budget. I worked with the who’s who of agencies, and negotiated contracts with them,...
In-House Agencies: Maybe The Grass Isn't Greener
Not too long ago, MediaPost Agency Daily’s Larissa Faw shared insights from a study by the In-House Agency Forum, a professional...
The Best Global Brands 2019 Got There By... Advertising
You're probably familiar with Interbrand’s Best Global Brands study. For decades, it has been held up as one of the proof points that...
Why Marketing Change Management Fails
My daily “grind” is helping complex marketing organizations with change. This could be change in the way they work, who they work with,...
Lessons Learned From Start-Up Pitches
Have you ever reviewed a start-up pitch to a VC or angel investor? I have been lucky enough to have seen a few, which I think reveal some...
Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy
The ANA released a report this week on “in-housing” agency functions. The report is based on feedback from 412 marketers who all work...
Toward A Better Agency Review Process
It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s)...