Maarten AlbardaMar 222 minThink Twice Before Extending Agencies' Payment TermsI was once a marketer with a large advertising budget. I worked with the who’s who of agencies, and negotiated contracts with them, typic...
Maarten AlbardaFeb 213 minIn-House Agencies: Maybe The Grass Isn't GreenerNot too long ago, MediaPost Agency Daily’s Larissa Faw shared insights from a study by the In-House Agency Forum, a professional associat...
Maarten AlbardaDec 26, 20192 minThe Best Global Brands 2019 Got There By... AdvertisingYou're probably familiar with Interbrand’s Best Global Brands study. For decades, it has been held up as one of the proof points that bra...
Maarten AlbardaNov 21, 20192 minWhy Marketing Change Management FailsMy daily “grind” is helping complex marketing organizations with change. This could be change in the way they work, who they work with, h...
Maarten AlbardaNov 21, 20192 minLessons Learned From Start-Up PitchesHave you ever reviewed a start-up pitch to a VC or angel investor? I have been lucky enough to have seen a few, which I think reveal some...
Maarten AlbardaNov 21, 20192 minMarketers Move Agency Functions In-House -- But True Benefits Remain FuzzyThe ANA released a report this week on “in-housing” agency functions. The report is based on feedback from 412 marketers who all work cli...
Maarten AlbardaNov 20, 20193 minToward A Better Agency Review ProcessIt has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) fro...