MLA INTEGRATED MARKETING CONSULTING

Solutions for the "HOW" of marketing

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    MLA CONSULTING   INTEGRATED MARKETING SOLUTIONS

    Helping advertisers with the "HOW" of marketing

    The world of marketing is changing fast, and marketing operations are more complex than ever. Media, creative, data, talent, process, and whatever the latest shiny object is, they all demand attention. I help marketers bring it all together in a streamlined, integrated and organized way. I help you orchestrate how you do marketing before you do marketing.

    Get in Touch
    New Agency Compensation Model Explores Value Over Cost
    • May 14, 2021
    • 2 min

    New Agency Compensation Model Explores Value Over Cost

    Working Vs. Non-Working Budgets: An Outdated Metric
    • Aug 25, 2020
    • 2 min

    Working Vs. Non-Working Budgets: An Outdated Metric

    Why Advertisers Should Care About Agency Scope
    • Jul 25, 2020
    • 3 min

    Why Advertisers Should Care About Agency Scope

    Think Twice Before Extending Agencies' Payment Terms
    • Mar 22, 2020
    • 2 min

    Think Twice Before Extending Agencies' Payment Terms

    In-House Agencies: Maybe The Grass Isn't Greener
    • Feb 21, 2020
    • 3 min

    In-House Agencies: Maybe The Grass Isn't Greener

    The Best Global Brands 2019 Got There By... Advertising
    • Dec 26, 2019
    • 2 min

    The Best Global Brands 2019 Got There By... Advertising

    Why Marketing Change Management Fails
    • Nov 21, 2019
    • 2 min

    Why Marketing Change Management Fails

    Lessons Learned From Start-Up Pitches
    • Nov 21, 2019
    • 2 min

    Lessons Learned From Start-Up Pitches

    Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy
    • Nov 21, 2019
    • 2 min

    Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy

    Toward A Better Agency Review Process
    • Nov 20, 2019
    • 3 min

    Toward A Better Agency Review Process

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